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Videos

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
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Citation

Johnston and Morrison (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate


Videos

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
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Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning


Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant-


Videos

Insight automation: Democracy, ethics and efficiency

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018
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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency


Videos

Menstrual hygiene management study in DRC

This very important piece of research is something that could make a real difference to half the population.

Catalogue: Congress 2018
Author: Martin Kern
September 23, 2018
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Citation

Kern, M. (2018a, September 23). Menstrual hygiene management study in DRC. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/menstrual-hygiene-management-study-in-drc


Videos
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Citation

Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/taking-the-guesswork-out-of-a-successful-strategy-for-mcdonald-s-malaysia


Videos

Reducing child mortality

Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.

Catalogue: Congress 2018
Author: Sema Sgaier
September 23, 2018
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Citation

Sgaier, S. (2018a, September 23). Reducing child mortality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reducing-child-mortality


Videos

Empowering digital storytelling for good

This simple and impactful case study is set for making a tremendous difference across all NFPs globally.

Catalogue: Congress 2018
Authors: Justine Lukas, Rebecca Lim
September 23, 2018
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Citation

Lukas and Lim (2018a, September 23). Empowering digital storytelling for good. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/empowering-digital-storytelling-for-good


Videos
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Citation

Banonyong, A. (2018a, May 13). LINE an Asian tech company. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/line-an-asian-tech-company